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Testimonials for:
Davidson's
useful and accessible book will help almost anyone develop their
levels of expertise and knowledge of share market dynamics.
Robert Cole, Editor, The Tempus investment column, The
Times
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| No
internet hype, no unrealistic get-rich-quick claims - just proven
advice for investors who want to make the most of online services.
It really is a guide for everyone.
Matthew Vincent, Editor, Investors Chronicle
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| Recommended
reading for all active investors who prefer to make their own decisions.
The pages are packed with understandable explanations and good
financial advice.
Terry Bond, Private investor and director of ProShare
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| Davidson's Guide is
a well written, detailed and informative introduction to online
stock market investing; a must-read for anyone looking to make
money from online sharedealing, whatever the state of the market.
Francesca Fabrizi, Editor, Real Money
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| This
book should appeal to investors who consider themselves a novice
in the online investment game through to those who are more experienced.
It is highly readable and most of all practical, which is more
than can be said for a lot of Web sites. This book is an excellent
guide to making the internet work for you as an investor.
Lawrence Gosling, Editor-in-Chief, Bloomberg Money
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| Alexander
Davidson's skill is in presenting an enormous amount of fact and
advice with such economy. Not a word is wasted. Every sentence
hits its mark. The result is that in a couple of hundred pages
he covers not only the basics of stock market investing, but also
special areas like new issues, technical analysis, options, research
on the web, and penny shares, and he manages to tie them together
in a coherent whole. This is a first class book for anyone who
wants to attain a broad understanding of how the markets work and
to pick up important do's and don'ts from a seasoned investor along
the way.
Philip Jenks, Global-Investor.com Financial Bookshop
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| Everyone's
Guide to Online Stock Market Investing offers novice and
experienced investors a useful guide on using a vast array of
Internet links and resources to improve investment performance
and reduce costs.
Jayesh Manek, Fund manager
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| Where
you start, what you need to do, how to get free data, which are
the useful websites to look at, the best tools to use - all this
and its comprehensive website listings make Everyone's Guide
to Online Stock Market Investing the ideal starting point for
investors wanting to extract the maximum value from the internet.
Chris Gilchrist, Editor, The IRS
Report
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| A major
new work for online investors. Online investing is here to stay
and investors need to know the pros and cons. This book sets them
out clearly and concisely. Buy it and read it!
John Piper, Money manager/editor of The Technical Trader
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| Everyone's
Guide to Online Stock Market Investing is ideal for beginners,
particularly those who want to take advantage of technological
developments.
The guide contains lots of information
about markets work and has useful tips
on choosing online brokers, negotiating
the investment maze and what to watch
out for when dealing with share tipsters,
new issues and penny shares.
Sunday Times (selected as
book of the week and promoted through
its own bookshop)
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The
book provides an introduction to investing on the stock market,
suggesting when it's the right time to buy or sell shares, and
how to develop an investment strategy.
The
Times Educational Supplement |
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I
have just started finding out about financial trading. Your books
were the very first I came upon and I like them very much indeed.
Francis
Wright, private investor
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of page
Demystifies
the financial services industry in an easy to understand and engaging
way.
Daniel
Godfrey, Director General, Association of Investment Trust Companies |
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This
book is the place to start for anyone who wants an all-in-one introduction
to one of the world’s greatest financial centres.
Eila
Rana, Editor, Business Voice, the magazine of the CBI |
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Too
often, the institutions and markets that make up the City of London
are viewed in isolation rather than as connected parts of a bigger
entity. In this accessible introduction, Alexander Davidson offers
a practical insight into how it all fits together.
Julian
Marr, Publisher, Bloomberg Money |
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Alexander
Davidson has provided a timely, concise review of the 21st-century
Square Mile. All our financial futures rely to a greater or lesser
extent on the fortunes of the ‘City’ – anyone
making their own financial plans should read this book.
Robin
Amlôt, Senior Editor, Moneyextra.com |
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of page
Everything
you wanted to know about financial jargon but were afraid to ask.
Alastair
Ross Goobey CBE, Chairman, Hermes Focus Asset Management Ltd |
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I
thoroughly recommend it to anyone taking our examinations as a
reference tool with a very clear and logical structure.
Ruth
Martin, Managing Director, Securities & Investment Institute |
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The
power of knowledge is knowing where to find it and how to use it.
Here is the power!
Justin
Urquhart Stewart, Co-founder, Seven Investment Management |
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A
comprehensive and accessible guide… Successfully demystifying
the often complex jargon… a clear insight as to the detailed
workings of the City and the varied markets that operate therein.
Tim
Bevan, Product Manager Market Services, London Stock Exchange |
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Essential
reading for anyone looking to improve their investment returns.
Alpesh B Patel, Financial Times columnist, trader and financial
broadcaster |
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Should
be within easy reach of all personal investors who wish to take
control of their own share portfolio and investment prospects.
Gavin
Oldham, Chief Executive, The Share Centre |
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I would
urge anyone wishing to improve their financial education to buy a
copy.
Brian Tora, Investment Communications Director, Gerrard Ltd |
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I
compliment you on achieving such a good brief summary of the very
complex subject of corporate governance.
Rhidian
Jones, Independent Director |
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A good
reference guide for everybody… covers the ground in a clear,
jargon-free and reader-friendly style.
Clem Chambers, CEO, ADVFN |
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of page
If
I were just starting out to trade in financial markets, and wanted
to know how to go about it, this would definitely be a very good
book to have. It covers all the essential topics, is clear and
informative, and reflects a great deal of knowledge and understanding
by the author...a good investment.
Tony
Plummer, Director, Rhombus Research Ltd, and author, Forecasting
Financial Markets |
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This
enlightening book provides a perfect introduction to the ins and
outs of what does and doesn't work in speculation.
Victor
Niederhoffer, chief speculator, Manchester Investments, and author, Education
of a Speculator and Practical Speculation |
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A
great initiation into the financial investment arena. Easy to follow
and well explained, a must for the budding investor/speculator.
Tom
Pelc, a market practitioner for 20 years, currently a consultant
strategist and examiner for the professional industry of Technical
Analysis |
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A
very useful educational introduction for those wishing to learn
and succeed at trading and investing.
Martin
Pring, President, Pring.com, and author, Technical Analysis
Explained |
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How
to Win as a Stock Market Speculator is a book that must be
read by anyone who seeks to achieve success in the markets. Although
today's markets offer many opportunities, there are new and unforeseen
degrees of risk. The tools and suggestions provided in this excellent
book should be part of the learning process that creates stock
market winners. This book will help investors and traders get started
on the rocky road to success. I highly recommend it!
Jake
Bernstein, financial markets trader, and best-selling author, The
Compleat Day Trader |
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How
to Win as a Stock Market Speculator is a much-need comprehensive
introduction to the subject. The author does a particularly effective
job in explaining the principles and application of technical analysis,
which is vital to the success of any speculator.
Henry
O Pruden, PhD, Nagel T Miner Professor of Business, Executive
Director, Institute for Technical Market Analysis., Golden Gate
University, San Francisco, California |
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of page
Alex
Davidson's new book has the air of a sympathetic tutorial,
conducted by a teacher with limitless patience and
a gift for firing students with his own mathematical
passion for making money. This is an intelligent primer
to the complexities of the markets as has appeared
in many a year, and is especially relevant in the era
of Internet trading. It makes you want to get out there
and start trading.
Michael
Watts, Executive Editor, The Business |
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Alexander
Davidson has produced an investment handbook that will
be of use to anyone taking their first steps into this
risk-strewn arena. It may also help more experienced
investors by reminding them of the basic tenets of
good investment practice and the fact that the basic
rules of engagement are also the most reliable.
It is good to see Mr Davidson emphasising the necessity for private investors
to adopt a flexible approach to investment, and take responsibility for their
investment decisions, since it ought to encourage investors to make better
investment decisions.
Robert
Cole, Editor of the 'Tempus' investment column in The
Times |
|
Only
a fool or the insanely rich could afford to
ignore the advice and lessons in this book.
Alexander Davidson's well written and concise
plan is valuable reading for both the novice
investor and those who have suffered losses
in the last couple of years. Readers will make
more money from reading this book and avoiding
costly mistakes than they will chasing another
hot tip.
Successful investing is as much about avoiding the losers as it is picking the
winners - this book will help investors to do both. A very timely publication
given the turbulence in the stock markets.
Lawrence
Gosling, Editorial Director, Bloomberg
Money |
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| In
2002, investors have learned that there is no easy ride
in the stock market. If you pick shares casually, or
stick rigidly to an inappropriate system, the market
will punish you. The great value of Alexander Davidson's
book is that he provides ordinary investors with a structured
methodology for investing in the stock market, but also
drives home the importance of being adaptable, streetwise
and flexible. The 10-week programme is a brilliant idea.
It provides the foundation knowledge that every investor
needs.
Philip
Jenks, Global-investor.com |
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In
times of stock market turbulence, every investor needs
as much help as they can get. Alexander's straight-talking,
step-by-step guide starts by helping you determine exactly
what sort of investor you are and then guides you through
the key investment steps - with regular Investor Power
Quizzes to check your progress.
A must read for anyone fascinated by the intricacies of stock market investing,
and most importantly, for anyone who wants to make money from the markets.
Emma-Lou
Montgomery, Editor, Shares Magazine |
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It
is for the would be-winners who want to play the shares
game and are prepared to understand exactly what they
are doing, that Alexander Davidson has written his book.
And in doing so he has produced a publication that should
have a place on the bookshelf of every private investor
because he has assumed nothing and avoided the annoying
jargon of the stockmarket.
I have read enough investment books to know that all but a few fall into two
categories: utterly boring or too complicated. The only ones that have a formula
for success are those that are:
- understandable;
- fun to read;
- interesting;
- informative;
- testing for the brain.
Mr
Davidson has satisfied all the criteria. In these pages
he has covered almost every aspect of investing and
in so doing he has done a considerable service for
the private investor. Read it carefully... The 10-Week
Flexible Investment Plan is both a page-turner and
a book of reference. You should profit from reading
it.
Terry
Bond, private investor and director of Proshare |
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of page
| Alexander
Davidson's book could hardly have come at a better time...
Davidson has a strong opinion on everything, and a lot
of what of what he says is wonderfully provocative...
The key quality - which in our view every investment
book should possess - is that Davidson passionately believes
in what he says. Not a single page is dull... You don't
have to follow his advice but it's certainly worth hearing
out.
Shares (magazine)
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| I
have just finished reading your new book How to Win
in a Volatile Stock Market. I want to thank you sincerely
for writing it, because I have never learnt as much from
one book as yours... Finally I read a book that explains
in clear language how to find for example an intrinsic
value of a stock, and a stock's ratios. And I love the
further reading chapter... I will definitely follow your
guidance in selecting quality books.
HA, Iceland private investor
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| Just
a short note to say that your latest book (How to
Win in a Volatile Stock Market) is absolutely brilliant.
It is easy-reading, informative, well-researched and
documented with references to world-class sources. I
am a novice private investor and I found the sections
about ratio analysis and share dealing particularly helpful.
It is also a very streetwise book, helping beginners
like myself to avoid the sharks of the industry.
MZ, London private investor
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| An
excellent book.
Business Daily
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| The
book...had all the promise to me of an interesting read.
And this is just what it turned out to be... to get the
most benefit, I would say read it sooner than later.
Spike, Interactive Investor International
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| Given
the plethora of information available on the internet,
Davidson's advice is of immense benefit to wannabe investors.
The chapter describing technical analysis and what the
author refers to as the magic of ratio analysis are worth
the purchase price on their own.
The Herald
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|
One
of the things that makes this book worth reading is the
insight Davidson provides into how things really work:
what really makes share prices move, which new issues
are really worth buying, what press
announcements really mean. The truth is often different from what you might think,
and knowing the truth is the difference between profit and loss.
www.global-investor.com |
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I'm
really enthusiastic about your book (How to Win in
a Volatile Stock Market) since it reinforces my own
convictions, so I'm desperate to go forward and start
putting everything into practice.
Georges De Boosere |
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I
am reading How to Win in a Volatile Stock Market.
At last I have found a system that looks like me. I am
excited and am going to put it into practice and keep
you informed (some Italian feedback).
Marco T Suadoni |
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| ...thought-provoking.
Sunday Business
|
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| ...packed
with information on stock market manipulations... A salutary
cautionary tale that will open your eyes.
Lloyd's List
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| If
you have ever harboured ambitions of becoming a novelist,
then buy this book...
Sunday Times (selected as book of the week
and promoted through its own bookshop)
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| ...the
book offers an accessible entry into the stock markets:
its complicated jargon, relationships between the different
key players and core principles of investing. It also
gives a flavour of what dealing rooms are like - the
author used to be a trader.
Investor's Week
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| I
really enjoyed reading your book Stock Market Rollercoaster.
It has certainly opened my eyes to the financial world...I
have been interested in being a full time investor for
a long term. Your book has helped to give me the kick
start and confidence to get started. Like John in your
book, this ambition doesn't seem to go away...I feel
like John, at times simply overawed by it all. However,
your writing through the novel has given me a great deal
of hope.
Ian Craig, Private investor
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|
Although
this book looks like one of those self-gratifying fantasies
at first sight, it actually offers much more than those
watered-down stock market tales like Wall Street...The
tales told about the inner workings of brokerage firms
are gripping and sharp...This book reveals rare information
that one will not find in any other self-help investment
book. Read it wisely and carefully...The insights you
gain in reading this book will take you through a rollercoaster
of ideas.
A
reader, Auckland, New Zealand |
|
I
just wanted to mail you to say how much I enjoyed reading Stock
Market Rollercoaster. It was one of the best books
I have read so far this year, probably because I was
able to empathize with the character John so much.
I have graduated in English & History from Sheffield
Hallam University last summer, and have always had
this burning desire to move the world of stock broking.
I will have to read Stock Market Rollercoaster again
soon, already getting withdrawal symptoms.
Chris
Bailes |
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I
have just finished reading Stock Market Rollercoaster and
am just dropping you a line to tell you how much I
enjoyed it. I think you moulded Alan round me. I am
19 and enjoy dealing in shares. I also used to deal
in school in the Business lessons from my mobile. I
was too young to trade so I had to place the order
with my mother! I never got into debt though and made £1,000
in 2 months with the Aberdeen Technology Unit trust.
At 17 that was a lot of money for me.
I
now work as a Lloyds of London Insurance Broker and
am based in Fenchurch Street. I would really appreciate
it if I could get you to sign the book as I think you
are a very good writer and will be purchasing another
of your books. If you are busy I can understand completely.
Thanks
for your time and I await a sequel!
Sam
Goddard |
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| If
you've ever considered buying shares, this is a story
you can't afford to miss...
News of the World
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| The
book gives some useful tips on how the unwary can recognise
the hard sell techniques used to try to part the cash
from the client.
The Express
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| Read
it.
Michael Walters, Ex-deputy City editor, Daily
Mail
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| He
describes young dealers staggering back drunk from pub
lunches, shouting four letter words, snorting cocaine,
watching porn films and ringing sex lines in New York,
Los Angeles and Amsterdam, and going to bed with female
colleagues.
The Daily Telegraph
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| I
would (also) focus special attention on The City Share
Pushers by Alexander Davidson.
Robert Beckman, Investors Bulletin
|
|
| ...a
useful reminder of why the Financial Services Act was
required in the first place.
Money Marketing
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| This
racy read.
Tony Hetherington, Moneywise
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of page
| Davidson's
allegations will shock small investors.
David Yelland, (now Editor) The Sun
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| His
description of life on the City fringes is far from inaccurate.
Tony Levene, Scotland on Sunday
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|
Let's
hope the book sells as well as Rushdie's most controversial
offering, The Satanic Verses.
The
Sunday Times |
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| Alexander
Davidson is a clever fellow.
The Observer
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| Alexander
Davidson...has become the historian of school uniform
in Britain... Mr Davidson himself seems...an infatuated
sceptic. It makes his book engaging reading.
Libby Purves, The Times
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| An
extremely interesting book.
Mary Cadogan, Collectors' Digest
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| A
double-edged celebration, an expose of class privilege,
a love/loathe story of triumph over repression and an
intellectual dig in the ribs of the establishment, Blazers,
Badges and Boaters is one school book you will want
to read.
Birmingham Post
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| A
fascinating book.
Children's Clothing International
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| I
read this marvellous book with relish, irritation, outrage,
peals of laughter, and, most of all, nostalgia.
Bristol Evening Post
|
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| A
delightful and nostalgic, yet scholarly excursion into
the world of school uniform.
Teachers' Escape Committee newsletter
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| A
must for every school library.
The Glasgow Herald
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...this
richly detailed and entertaining book.
John Rae, ex-Headmaster of Westminster School (from
preface to the book)
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| A
very scholarly book which I have read with great interest
and enjoyment... it is definitely my cup of tea... many
thanks for a very agreeable read... I am full of admiration.
Arthur Marshall
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